A Rainmaker- first work to keep clients, then get more of them

A Rainmaker- first work to keep clients, then get more of them

A Rainmaker- first work to keep clients, then get more of them

 

 

A Rainmaker- first work to keep clients, then get more of them

I don’t know if I’ll get this book.  It sounds pretty good and I just might, but the inclusion of it and its cover here are sheer coincidence.  I was looking for an image to use here, and when something using Rainmaker pops up it’s hard to refuse!

Here’s today’s great thought process… This being an election year and all, I was thinking about politics and the numbers needed to get/keep control of the senate.  Didn’t have anything to do with real estate, property management or anything else at first- strictly politics.  And, quite frankly, how one can work to help Republicans get the Senate back and help Chicago welcome someone back at the same time.

If all things are relatively even (say, 50-50) and “your side” loses one, you’re down 51-49.  Simple, funky math in that the loss of one leaves you two down.

A Rainmaker- first work to keep clients, then get more of them

Back in the real estate or property management world, we can apply some of the same concepts we observe to be true in politics:  It’s best to work to keep the folks we have, then work to get more folks.

Treat folks fairly, and they’re less likely to leave you.

Realize you’re an option your clients have- you’re not the option.  Strive to be the best option and they’re less likely to leave you.

Clients are people, too- and most hate change.  Don’t give them a reason to change, and they’re less likely to leave you.

Keeping folks you have means less “numbers” you have to make up.  While it’s important to both retain current folks and look to grow, working to retain what you’ve got before going out looking for what you might not get remains a fairly sound business practice.

I’d say it might even be the Rainmaker thing to do…

A Rainmaker- first work to keep clients, then get more of them

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About Dennis Burgess

Dennis B. Burgess Realtor in Orlando, FL ORRA Vice-chairman of Strategic Planning/Secretary ORRA/FR Boards of Directors Empire Network Realty 6000 S. Rio Grande Ave., #104 Orlando, FL 32803 Cell: 205-445-4755 Office: 407-440-3798 bamaburgess@hotmail.com Twitter: @orlrentals Turning vacant into occupied, and "houses" into "homes"
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