“Great” beats “good”, but “good” beats “nothing”

“Great” beats “good”, but “good” beats “nothing”


“Great” beats “good”, but “good” beats “nothing”

I’ve seen it a lot in real estate/property management, but the scenario plays itself out in other facets of life as well:  passing up good while holding out for great leaves one with nothing.

In property management, for instance, an owner with a place on the market and vacant might require that applicants meet a higher credit score than our usual one.  That’s well within their prerogative- and some would argue it’s human nature that another applicant will soon follow any that are sent on their way for falling just shy of the “required score”- but reality proves that that next applicant coming along is by no means a guarantee.

The owner’s let good walk out the door while he awaits great, and he’s left with nothing.


This would also apply to the new property manager who sets their sights for the moon and refuses the stars along the way.  While seeking that great rental listing is admirable, having a good one beats having nothing at all.

I’d figure it’s a bit different on the sales side- though similarities surely exist.  A seller is looking to get top dollar, and will have a “rock-bottom” price in mind.  A buyer prospect comes along a few weeks or so into the listing period and offers something just shy of asking price, and the seller immediately rejects the good offer in favor of the great one he knows will come his way in short order.

But that great offer never comes.  The “good offer” the seller rejected turns great as time goes by, Days On Market pile up and the seller moves to lower the asking price to or below that offer he declined.  The owner simply rolled the dice and crapped out as he held out for great that never came.

In the scenarios I’ve described, owners/sellers would’ve served themselves better by not looking at the good offer in hand as the first of many that would soon come- but as lightning in a bottle they could have captured.

This is one our charges.  We serve our seller/owner clients best by not only helping them discern the differences between good and great, but also to provide them with wise and honest counsel should we feel great might never come along.

I’ve heard it said that good is the enemy of great– and at times that could well be true.  But in property management, vacancy is the enemy of all- and in sales, “sellers still in their homes” is the enemy of all.

“Great” beats “good”, but “good” beats “nothing”

Leasing Consultant/Business Developer
Licensed Florida and Alabama Realtor

Legends Realty
290 Waymont Court
Suite 100
Lake Mary, FL  32746

407-333-1010 x137 office
407-278-1240 direct
407-278-1240 fax



Turning vacant into occupied, and “houses” into “homes”SM


About Dennis Burgess

Dennis B. Burgess Realtor in Orlando, FL ORRA Vice-chairman of Strategic Planning/Secretary ORRA/FR Boards of Directors Empire Network Realty 6000 S. Rio Grande Ave., #104 Orlando, FL 32803 Cell: 205-445-4755 Office: 407-440-3798 bamaburgess@hotmail.com Twitter: @orlrentals Turning vacant into occupied, and "houses" into "homes"
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